Bryan Cook - The Art of Short Form Content : From Concept to Color Correction download TXT, PDF
9781138910515 English 1138910511 The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft ofcreating short form filmic content - a category whichincludes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty muchanything else with a running time under five minutes.Though short form is an important part of the film industry, itis typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industryvoid by answering the type of questions that workingshort form content creators deal with every day. AsCook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: * Interviews with leading short form content creators * Details on how to create everything from a corporate piece to a Super Bowl spot * Strategies for how to quickly attract viewer attention to your content * Extensive information on how to best utilize the craft of film-making in an advertising context * A comprehensive companion website that can be found at www.focalpress.com/cw/cook, The Art of Short-Form Content is an in-depth examination of the craft involved with creating short-form filmic content. Short-form filmic content - a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards and other out-of-home displays, corporate videos, and pretty much anything else with a running time under five minutes - is a lucrative sector of the media industry and a major source of employment for those working in the content creation business, but it is typically an afterthought in books on the art of filmmaking. Baby Shoes: The Art of Short-Form Content fills this void by attempting to answer the type of questions that working short-form content creator's deal with every day. The book takes readers on a lively tour of the various crafts and disciplines that make up the short-form ecosystem and gives readers a taste of everything from script writing to color correction. Students and aspiring filmmakers will be particularly enriched by the book and it will illustrate to them why short-form content creation has played such a pivotal role in launching and nurturing the careers of filmmakers as diverse as Spike Jonze, Wes Anderson, David Fincher, Anton Corbijn, Michel Gondry, McG, Spike Lee and Michael Bay., The Art of Short-Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short-form filmic content - a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though it is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short-Form Content fills this industry void by answering the type of questions that working short-form content creators deal with every day. As Cook explains, though short form content is limited in time, it is not limited in quality and message. In this step-by-step, full-color guide, you will find: Interviews with leading short-form content creators Details on how to create everything from a corporate piece to a Super Bowl spot Strategies for how to attract viewer attention to your content in the first seconds of watching Extensive information on how to effectively utilize sound design for your piece A comprehensive companion website with videos and interactive learning tools that can be found at www.focalpress.com/cw/cook
9781138910515 English 1138910511 The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft ofcreating short form filmic content - a category whichincludes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty muchanything else with a running time under five minutes.Though short form is an important part of the film industry, itis typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industryvoid by answering the type of questions that workingshort form content creators deal with every day. AsCook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: * Interviews with leading short form content creators * Details on how to create everything from a corporate piece to a Super Bowl spot * Strategies for how to quickly attract viewer attention to your content * Extensive information on how to best utilize the craft of film-making in an advertising context * A comprehensive companion website that can be found at www.focalpress.com/cw/cook, The Art of Short-Form Content is an in-depth examination of the craft involved with creating short-form filmic content. Short-form filmic content - a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards and other out-of-home displays, corporate videos, and pretty much anything else with a running time under five minutes - is a lucrative sector of the media industry and a major source of employment for those working in the content creation business, but it is typically an afterthought in books on the art of filmmaking. Baby Shoes: The Art of Short-Form Content fills this void by attempting to answer the type of questions that working short-form content creator's deal with every day. The book takes readers on a lively tour of the various crafts and disciplines that make up the short-form ecosystem and gives readers a taste of everything from script writing to color correction. Students and aspiring filmmakers will be particularly enriched by the book and it will illustrate to them why short-form content creation has played such a pivotal role in launching and nurturing the careers of filmmakers as diverse as Spike Jonze, Wes Anderson, David Fincher, Anton Corbijn, Michel Gondry, McG, Spike Lee and Michael Bay., The Art of Short-Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short-form filmic content - a category which includes television commercials, music videos, clips on YouTube, trailers advertising upcoming releases, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though it is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short-Form Content fills this industry void by answering the type of questions that working short-form content creators deal with every day. As Cook explains, though short form content is limited in time, it is not limited in quality and message. In this step-by-step, full-color guide, you will find: Interviews with leading short-form content creators Details on how to create everything from a corporate piece to a Super Bowl spot Strategies for how to attract viewer attention to your content in the first seconds of watching Extensive information on how to effectively utilize sound design for your piece A comprehensive companion website with videos and interactive learning tools that can be found at www.focalpress.com/cw/cook